Virtual Product Placement

Virtual product placement is an advertising tool that allows a product—such as a box of cereal, can of soup, automobile—to be placed into an existing television program or film. A product placement can occur years after filming, and customized for a specific broadcast date, creating a new revenue opportunity for each broadcast.

SynthEyes provides a crucial function in virtual product insertion: determining the camera's field of view and exact motion during the original shoot. By calculating this information from the actual final footage, you can obtain the precise results needed for a flawless insertion.  And by using the final footage, there's no need for any records from the original shoot, or special tracking markers: we've successfully analyzed footage from 1905!

SynthEyes™ offers high performance and a wealth of features at an affordable price. You can analyze your first shot in under a minute, then export to most major animation and compositing packages, such as After Effects, for the final insert.  Available for Windows, macOS, and Linux.

Try the free demo.