SynthEyes for Virtual Product Placement
Virtual product placement is an advertising tool that allows a product—such as a box of cereal, can of soup, automobile—to be placed into an existing television program or film. A product placement can occur years after filming, and customized for a specific broadcast date, creating a new revenue opportunity for each broadcast.
SynthEyes provides a crucial function in virtual product insertion: determining the camera's field of view and exact motion during the original shoot. By calculating this information from the actual final footage, you can obtain the precise results needed for a flawless insertion. And by using the final footage, there's no need for any records from the original shoot, or special tracking markers: we've successfully analyzed footage from 1905!
SynthEyes™ offers high performance and a wealth of features at an affordable price: $399. You can analyze your first shot in under a minute, then export to most major animation and compositing packages for the final insert. Available for Windows and MAC OS X. Also with 64-BIT POWER under Windows XP Pro 64.
Try the free demo.